Description
Key Features
- Defined & Auto-Created (Undefined) Events
- Unlimited Custom Event Properties
- Real-Time Event Tracking via API & JavaScript (mtc)
- Automatic Contact Creation & Timeline Tracking
- Advanced Segment Filters (Date, Count, Property-based)
- Campaign Decision Integration (Tracked Event Trigger)
- Built-in Event Analytics Dashboard
- Secure Tracking with Secret Token Authentication
Flexible Event Tracking
You can dynamically track events using the JavaScript tracking function:
mt(‘send’, eventName, {eventData}, {contactData});
Or track events via a secure API endpoint:
/mtc/event/track
Events can be predefined from the UI or automatically created when received,
making implementation fast and flexible.
Smart Segmentation & Automation
Use event properties like:
- Purchase Amount
- Product Category
- Webinar Date
- Quantity
- Custom Metadata
Filter contacts by:
- Event occurrence date
- Number of times triggered
- Property values (text, number, date, boolean)
Trigger campaigns instantly when a tracked event occurs — perfect for:
- Post-purchase follow-ups
- Abandoned cart recovery
- Webinar engagement flows
- Product-based targeting
- Behavioral scoring
Built for Precision Marketing
With full analytics, contact timeline tracking, and dynamic campaign decisions,
This plugin transforms Mautic into a powerful behavior-driven automation platform.
Bonus: SPA (Single Page Application) Tracking Support
If you are using a separate frontend such as React, Vue, Angular, or other SPA,
You can integrate our official NPM package:
kewa-tracker-web
This package provides:
- Automatically tracks page views in SPAs
- Works without full page reloads
- Requires minimal customization
- Helper methods to send custom events
- Easy interaction with Mautic tracking APIs
It ensures seamless tracking even when routes change dynamically in modern frontend applications.
Perfect for headless architectures and decoupled frontend-backend setups.
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